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In defense of Pantone 448 C, the so-called 'ugliest color'
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How to Get Smokers to Quit? Enlist World's Ugliest Color
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Could You Design a Product to be Hated?
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In Norway, all nicotine products must be sold in standardized packaging featuring Pantone 448 C. Known as the “world's ugliest color,” Pantone 448 C was selected by a market research firm in
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World's ugliest colour' used on cigarette packets to put smokers off | The Independent
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Researchers Determine Pantone 448C is the Ugliest Color Available
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In 2012, market researchers in Australia set out to find the least attractive colour to use for plain cigarette packaging. They determined Pantone 448 C to be the 'ugliest colour in the
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